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The Economics of
Joussiance

J-A MILLER

Women and Families
ALAIN BADIOU

Moments in a
Love Story
MARIE-HÉLÈNE
BROUSSE

Feminine Jouissance
ÉRIC LAURENT

The Child As Object
PIERRE-GILLES
G
UÉGUEN

Persistent Trait
LILA ZEMBORIAN /
MARTIN REYNA

Eating Alone in the
Byways of Smithson
CATHY LEBOWITZ

The Grandmother's Voice
SLAVOJ ŽIŽEK

Martin Kippenberger,
Sigmar Polke
CL INTERVIEWS JA



          

The Child as Object
[excerpt]







Pierre-Gilles Guéguen


translated by Asunción Alvarez


Sigmar Polke […]I was once amazed to see in Times Square an advertisement for the brand "Buy Buy Baby," displaying the photo of a chubby child lying with his arms spread eagled like a merry Christ in diapers. There was something crude about this picture representing the child as just another occasional support for the shopping excitement of his parents. Beyond the pun in the brand name, some truth was barely hidden and thus revealed.

How should we consider the status of children in a world in which, given technological progress (particularly biotechnology and communications), a child can appear to be a product for consumption, tailored and custom-fit, but also standardized, for its parents, an interchangeable object for parental fantasms? This is what is suggested by those cases in which the child was "programmed" by careful contraception or else born by artificial insemination, medically followed throughout pregnancy, has been the object of scientific intervention for its sex to correspond to the parents' request, etc[…]









Art: Sigmar Polke
Untitled, 1964-68/90
Gelatin silver print




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